09th – 11th DECEMBER 2018, VIENNA, AUSTRIA

A Feast For The Ears

Almost 500 guests enjoyed an impressive stage show. Where Johann Strauss himself once performed his orchestra from the violin as concertmaster, our invited guests could hear the heart of classical music in Vienna. The Salonorchester “Alt Wien” presented an evening full of Viennese charm with swinging waltzes, polkas, arias and duets, as well as operetta and piano concert melodies. Accompanied by excellent opera voices and enchanting ballet soloists, Viennese classical music revealed itself to them as living fireworks for all the senses.
Our guests of honor from politics, tourism and medicine honored the Convention Health Benefit as a “place to be” and as forward-looking.

A Feast For The Intellect

28 high-profile speakers from 10 countries, working in various sectors such as medicine, public health, tourism, insurance, business consulting, IT, pharmacy, EU project management, law and policy met at the Medicon Forum to discuss new approaches to solutions in 4 exciting topics.
The audience was enthusiastic and showed numerous panelists by spontaneous applause of their agreement to their statements. The special value of the forum was, among other things, that in the discussion rounds problems were shown openly but at the same time solutions were offered.

A Feast For The Eyes

Filming and interviews in an imperial atmosphere in the Hofburg with a reception by Sisi and Franz. The participants were enthusiastic about the originality and uniqueness of these interviews.
In the presence of the audience, top-class statements were made on their own topics. MD Medicon has provided the imperial backdrop and documented it cinematically.
The film records are available to the interviewees for their own purposes such as advertising or image building and will also be published on the Health Benefit Channel. After filming, participants were able to take pictures with the imperial couple and took home happy memories.

The arc from theory to practice was the presentation of two impressive NGO projects at the end of the forum:
“With the wind through the silence” – in which the aim is to make the sea accessible to all people.
“I want to train the eyesight” of the association “To children with love”
The positive feedback from the participants focused especially on the personal atmosphere and the opportunity to actively participate, interact and exchange with colleagues from other industries. The desired view beyond the horizon was thus inevitable. In no time, contacts were made, concrete next steps agreed on and behind the stage.

“The first conference with a human touch” – “The discussions were both interesting and entertaining” – “Positively extraordinary” – “I would like to personally be involved into the shape of the next convention” – “Thanks to Dr. Gjukić to bring together such high-profile people on one single place” – “Laughter as a success factor of a conference – that should happen more often” – “You rarely hear such open words” – “We need events like this one to enable the circulation of information about accessible tourism to a broader public” – “I go home with new friends across Europe” – “We need no pity but contacts – we got that here”…

Supporting Program

Sisi Museum - Imperial Apartments - Silver Chamber

As a prelude to the imperial interviews in the Hofburg, the participants were able to follow in the footsteps of Empress Elisabeth on a tour through the Sisi Museum, the Imperial Apartments and the Silver Collection.

Visit of advent market Schönbrunn and winter market at the Giant Wheel in the Prater

Mulled wine, punch and Christmas specialties are part of a visit to Vienna in Advent. Cold and rain could not stop our participants from tasting local delicacies, having fun together and deepening the new contacts.


Ruža Tomašić
Chair of the Sounding Board

Mrs. Ruža Tomašić is a Croatian politician and member of the European Parliament.

Helmut Peter
Chairman of the Senate

Kommerzialrat Helmut Peter was a long-time president of the Austrian Hotelier Assocication (ÖHV) and representative at the National Assembly, he has a voice in Austrian economic and tourism policies.

Torsten Zuberbier
Chairman of the Development Board

Prof. Dr. med. Dr. h.c. Torsten Zuberbier
Spokesman of the Comprehensive Allergy Center Charité
Charité – Universitätsmedizin Berlin


Keynote speech

The significance of allergy in tourism

Prof. Dr. med. Dr. h.c. Torsten Zuberbier
(video message)

Panel discussion: Stigmatization in tourism

Financial impact of stigmatization of sick people in tourism: Investment for health – hidden opportunities!
Chair of the session: Mrs. Annagrazia Laura

Keynote speech

Presentation of the Great Place to Work® Australia

Mrs. Zrinka Lovrenčić

Panel discussion: Healthy Image

Employee motivation or customer satisfaction: What is more important?
Chair of the session: Mrs. Zrinka Lovrenčić

Panel discussion: Healthy Business

Buying health vs. prevention: How to reduce long-term sickness absence in your business?
Chair of the session: Dr. Marijan Gjukić

Panel discussion: Telemedicine

Visits to the doctor vs. telemedicine: Protect patient privacy and data security!
Chair of the session: Dr. Andrea Vincenzo Braga

Example of good practice

The sea accessible to everyone through sailing project “With wind throught silence”
Alen Vidović, Damir Herega, Jadran Rubeša

Example of good practice

The project “I want to train the eyesight” and the cartoon film “Open your eyes”
Livia Mjeda, Ida Serdarević